| Narayan, Shoba. Web Week, "Web Tracking Market Soaring". December 2, 1996. | |
| Editor. Red Herring, "Private company profiles". December, 1996. | |
| Free, Doug. Group Computing. Using Groupware and the Internet to Stay Close to Your Customers. November/December 1996. | |
| Editor. New Media. Site Analysis Tools Get Serious. November 18, 1996, p 40. | |
| Editor. New Media Week. New Media Companies Want Better Traffic Measurement Tools. October 28, 1996. | |
| Frook, John Evan. Communications Week. NetGravity weighs in. October 28, 1996. | |
| Julia Angwin. San Francisco Chronicle. Web Site Software Tracks Visitors October 8, 1996. | |
| Shaffer, Richard A. ComputerLetter. The New Math. October 7, 1996 Vol 12, Number 13. | |
| Lee, Lydia. NewMedia. "Aria Crunches Web Site Data". October 7, 1996. | |
| Karen Rodriguez. INTER@CTIVE WEEK, "Market Opens Up For Web Usage Analysis Tools". August 12, 1996, Vol. 3, No. 16. | |
| Brian Bremner. Business Week "Cyber-Mogul". August 12, 1996, p56. | |
| Kathleen Murphy. WEBWEEK, "Tracking Tools Follow Visitors' Footsteps". August 5, 1996, Vol. 2, Num. 11, p 29. | |
| Editor. INTERNET WEEK, "New Product: Moving into the Traffic Tracking Business". August 2, 1996. | |
| Editor. COMPUTERWORLD, "Vignette paints the Web server scene". July 29, 1996. | |
| Michael Moeller. PCWEEK Online, "New tools tackle Web site management". July 26, 1996. | |
| Jim Davis. CNET news, "Firms sharpen tracking tools". July 26, 1996. | |
| John Evan Frook. Interactive Age, "Newcomers Join Crowded Tracking Field". July 25, 1996. | |
| Debra Aho Williamson. Advertising Age, "Venture aids measuring". July 22, 1996. | |
| Kathleen Murphy. WEBWEEK, "Off-the-Shelf Tracking Tools Multiply". July 8, 1996. |